If you seek powerful copies that make you stand out in your market, generate sales and help you scale your business, you need one thing: a good copywriter. How can you find one?
First you need to recognise the good copywriter, then you have to order the most relevant copies, and then you can start showing them to your audience. But how can you know if a copywriter is good or not, and what is the evidence that the copy is really awesome?
- Asks for input
Your USP (Unique Selling Proposition) is still a mystery? The copywriter has to reveal it ASAP. Only based on your answers to the questions regarding your goal, audience, motivation, service or product details, and concept can your USP that aligns with your business model, brand, product or service be defined, which is the core of a copy that sells.
Avoid spending fortunes on lame texts instead of investing in kick ass copies.
If your copywriter doesn’t do a research based on at least 5 questions that seek essential responses, your copy will most probably be superficial, identical with everyone else’s copy, and not able to attract attention, generate interest, stimulate desire, and lead towards taking action.
A great copywriter should know the benefits of your products and services even more in depth than you do.
A good copywriter uncovers the fears, pain points, obstacles, desires, goals and scarcities your audience has, so he or she can target them in the copy as specifically as needed or intended.
A copy that doesn’t know the audience will never let anyone identify themselves as the ones called to take action.
Though, a copywriter can never be fully sure about what moves your audience the most. This is why a good copywriter has to be able to implement different angles in the copy, suggest variations for USP’s, headlines, landing pages, ad copies, ad creative copies, and improve the winning copies to resonate as much as possible with their target audience.
- Shares your goal to sell
Directly or indirectly, a good copy wants to sell. Thus, the copywriter has to be eager to find the best tools to agitate its reader. How does he or she do this? The copywriter has to think with the mind of the targeted audience and has to get it on an emotional level as well.
A copy that clearly states what makes you unique and valuable will eliminate your competitors.
A copywriter that doesn’t share your goal to generate sales and profit, skips the precise and deep research work and jumps right into the most common phrases used by all your competitors. You’ll get a copy in a few seconds, you’ll have a copy to post, but you won’t have a copy that blows your bank account.
Without knowing how the audience feels and thinks, the copy searches in everyone's pockets blindly.
Social media posts, advertorials, testimonial or introduction stories are not sales copies, though they significantly support the sales processes. A good copywriter knows what to highlight and what exactly to share with the readers in order to persuade them that your product or service is the best fit for them.
A variety of copies prepare your audience to do one thing: to buy.
A great ad copy gets your audience’s attention and makes them want to know more. A great landing page copy maintains their interest and generates desire that leads to taking action in order to experience the product, the service or the offer being presented.
Creates the sense that not buying is foolish.
But more importantly, an amazing copy makes your reader sense the scarcity caused by not going for a certain product or service. The difference that your product or service would make in their life should be as essential and as clearly stated as no other option would ever seem to be available for them anymore, unless buying it.
- Can actually sell
The copywriter who knows how to write a great copy but fails to write it, is obviously not good. The copywriter who says he or she is good, but his or her copy does not sell, is obviously not good. The copywriter who works for a high fee, but misses to generate sales for your business, is evidently not good.
The result of great copies can be tracked, however, a copywriter cannot take responsibility over your cash flow and business strategy entirely.
Great copies can do magic, but misled businesses cannot be saved by great copies.
You’ll know for sure if the copy does its job or not. The increased number of leads, the multiplying impressions, clicks, content views and add to carts are the real proof that the copy is just great. But copies usually do not stand alone.
Graphics, website templates, visual content, and technical SEO are the inseparable peers of copies. All these together can strengthen or weaken the profitability of your business.
A great copywriter though, can lead the entire copywriting, branding and design workflow in one hand thanks to a strong vision and concept he or she possesses.
How much did you invest so far in great copies that sell and how much did you spend without any palpable ROI?
If you want to get copies that sell, find your copywriter who knows how to write copies that sell, right now.
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